This essay explores the concept of instant nostalgia in relation to graphic design by drawing parallels between popular culture and western and eastern design.
This is the third iteration of an essay that first appeared in the German typography magazine Slanted 19. It is a contextual analysis and introduction to the issues at hand when considering cross-cultural discussions of graphic design between Asia and the Western World at present.
This essay was originally published in a Spanish booklet about the work of the Dutch design studio Experimental Jetset, in 2010. It was written in response to the awkwardly-posed question “What to you is Experimental Jetset?”. I’ve been listening to shittier music lately.